Solving The Rural Internet Problem

Long-term project - Business Development. Marketing, and Sales

Quick Summary

Jenkins Studio helps the ElektraFi team grow the business from an idea to over 750K of revenue annually. Jenkins Studio was responsible for all Business Development, Sales, and Marketing Efforts. Designing, creating, implementing, and optimizing everything to drive sales and brand positioning.

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Details

ElektraFi needed Jenkins Studio to help grow their company from an idea to a household name in Rural communities. What ElektraFi does: brings brand new wireless technology that delivers near gigabit speeds to Rural America. Faster construction than fiber and speeds faster than 400Mbps. After three months of construction, and then once the lights are on, anyone in that town can now receive reliable internet. 

Jenkins Studio Was Responsible For:

• Complete rebrand of ElektraFi

• Design and Implement their GTM Strategy

• Brand Positioning Strategy

• Identify and cultivate cross-promotion relationships across two regions, including  22 rural towns in Texas and Colorado.

• Conduct market research and competitive intelligence for the 22 towns across two states

• Create, develop, and deploy all physical and digital advertising

• Create all content and marketing materials

• Responsible for community engagement events in 22 towns

• Strategic relationship-building with associations, chambers, and influencers

• Identify new marketing channels and optimize existing marketing channels

• Website development, optimization, and content creation

• Developed and deployed digital marketing campaigns

• Creation of a sales strategy

• Establishing retail kiosks relationships and locations

Asset Creation

Sales

• Door-to-door materials and uniforms

• Door-to-door

• Training materials

• Cold-call scripts and funnel processes

• Retail kiosk materials (banners, hand-outs)

• Business Cards

Marketing

• Jingle Creation

• Complete Rebrand

• Website (SEO, Graphics, Copy, Education Content)

• Digital Ads

• Physical Ads (radio, newspaper, directories, billboards)

• PPC Ads (managing and optimizing)

• Social Media content

• Physical materials (flyers, posters, etc)

• Mailers (lead collection, qualification, graphics, distribution)

• Event materials

• Pop-up booth design 

• Video and Photo needs

At A Glance:

In order to position ElektraFi as the better option for internet in rural towns. A massive rebrand was needed as well as years worth of asset development. All digital and physical ads, as well as sales materials, where created by Jenkins.Studio